services | Electronic News Gathering

Electronic News Gathering

Everyone has probably seen a local news station out on the streets shooting a bit for the evening news. This is electronic news gathering.

However, ENG is not only beneficial for those who have an evening news program. ENG is the perfect production format for video press releases. If your company is doing something that has PR value, producing an ENG segment is a great way to document your efforts if you want to get local, or even network television coverage. You can produce them the day of the event for breaking news coverage, or you can pre-package ENG segments for possible pickup from your local news providers.

Since ENG segments are usually small - two to three minutes maximum - they are perfectly suited for archiving and streaming from your company website.