Take infomercials to the next level and you get a half-hour or one-hour television program. Take the speed channel for instance: there are a few companies who sponsor a regular series of television shows about a topic that features a subject in which that company has an expertise in. Whether your company manufactures car wax and you host a show about collectable cars, or you manufacture high-performance engines and you host a show on racing teams with an emphasis on mechanics, the opportunities to showcase your company with a regular program series are endless!

The spectrum of specialized niches provided by cablevision, and the shear number of channels available means two things: One, there is a channel out there that fits perfectly with your specialty; and Two, there are so many channels out there that there is a high demand for content! Chances are, a well produced show about a topic you are passionate about can be picked up for regular broadcast, raising your company's profile as an authoritative expert in your field!

Not all productions in the television programming category necessarily need to be destined for broadcast. In September of 2002 Xolara produced a one-hour multi-camera live-to-tape program of Northwest Repertory Singer's participation in the worldwide performance, Rolling Requiem, commemorating the anniversary of the attacks on the twin towers and the Pentagon. In this instance, the finished program never aired, however was distributed to choir members and attendees of the performance. In addition, the Rolling Requiem project was compiling videotaped performances of Mozart's Requiem being performed around the world into a single Requiem to showcase this immense worldwide and international project.

The options are endless, broadcast or not!