Infomercials are 30 to 60 minute spots that take advantage of late-night advertising rates. They are a hybrid of a television show, a corporate-industrial video and a commercial.

Infomercials are perfect if you want the motivating power of the corporate-industrial video and the viewer reach of television. Often, you can combine your corporate-industrial videos and infomercials into a single production and have both properties for broadcast and direct marketing. Infomercials are especially suited to phone and internet based sales of a product.